And I like Walmart

mid-afternoon on Wednesday, the 30th of November 2005 by Chad

Walmart announced that they will soon be offering customers a new discount item: Walmart’s own brand of wine. The world’s largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand in their shopping carts, but “there is a market for cheap wine”, said Kathryn Micken, professor of marketing. She said: “But the right name is important.”

Customer surveys were conducted to determine the most attractive name for the Walmart brand. The top surveyed names in order of popularity are:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can’t Believe It’s Not Vinegar!

2. Grape Expectations

And the number 1 name for Wal-Mart Wine:

Nasti Spumante